About Formula
The same dealership service, without the dealership tactics
An independently owned auto concierge serving San Diego and Los Angeles.
Our story
Built on long-lasting relationships
Buying a car should not cost you your weekends or your peace of mind. We started Formula Auto Lease to give California drivers a better way: a dedicated concierge who does the searching, the negotiating, and the paperwork for you.
Because we are independently owned with low overhead, we relay those savings straight to you. From a daily-driver to an exotic, we get you the best price and deliver it to your door in San Diego or Los Angeles.
What began as a single San Diego office grew into two California locations as clients sent their friends and family our way. Most come back for their next car, because the experience is refreshingly simple: tell us the car you want, and we handle the rest.
Today we source every make and model, from a first lease to a weekend exotic, leased or financed, with the same promise we made on day one. Beat the dealer price, skip the showroom, and hand you the keys at your door.
4.9
Average rating
All
Makes & models
2
California locations
Best
Price guarantee
The team
The people behind your deal
A small, dedicated team. You work with a real person from the first quote to delivery.
Fadi H.
Founder & Lead Concierge
Started Formula Auto Lease to give California drivers a better way to get a car: no showroom, no markup, no pressure.
Your concierge
Client Concierge
Your point of contact from the first quote to door delivery across San Diego and Los Angeles.
Every major brand, sourced and delivered
Our locations
One team, two cities
San Diego
Skip the dealership. We source, negotiate, and deliver your next lease or purchase anywhere in San Diego County.
- 860 Jamacha Road, Suite #101, El Cajon, CA 92019
- Mon - Sat 9:00 AM - 8:00 PM
- (619) 626-2169
Los Angeles
Skip the dealership. We source, negotiate, and deliver your next lease or purchase anywhere in the Los Angeles metro.
- 6320 Canoga Ave, Floor 15 #1503, Woodland Hills, CA 91367
- Mon - Sat 9:00 AM - 8:00 PM
- (818) 836-8280
FAQ
Popular questions
Do you really beat any dealer quote?
Yes. Send us a written dealer quote and we either beat it or tell you honestly that it is already a strong deal. You never overpay and you are never pressured.
Is there a fee to use a broker?
No upfront fee to you. We are paid by the dealer network when you take delivery, so our incentive is to get you the car you want at the best number, fast.
How fast can I get my car?
Most deliveries happen within a few days once we confirm the exact vehicle and your terms. In-stock cars can often be delivered same week.
Which areas do you deliver to?
Door-to-door across San Diego County and the greater Los Angeles metro. Tell us your address and we confirm delivery before you commit.
Can you help if my credit is not perfect?
Yes. We work with top-tier and specialty lenders and structure the approval around your situation. One soft conversation gives you real options.
Do you handle trade-ins?
We appraise your current car, shop it to multiple buyers for top dollar, and apply the value to your new lease or purchase.