Privacy Policy

1. Introduction

Formula Auto Lease ("Formula Auto Lease," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit formula-autolease.com, use our online tools (including our application, document upload, electronic signature, and chat assistant), interact with us by phone, text, email, or social media, or work with our concierge serving San Diego and Los Angeles (collectively, the "Site" and "Services").

By using our Site or submitting personal information, you agree to this Privacy Policy and our Terms of Service. If you do not agree, please discontinue use of our Site.

Our Site may include links to third-party websites, such as lenders, dealers, and manufacturers. We are not responsible for the privacy practices of those third parties.

We may update this Policy from time to time. Continued use of our Site after an update indicates acceptance of the revised Policy.

2. Information We Collect

We may collect the following categories of personal information:

• A. Identifiers: name, mailing and email address, phone number, IP address, date of birth, driver's license details, and account information.
• B. Commercial Information: the vehicles you ask us to source, lease and finance details, quotes, transactions, trade-ins, and delivery records.
• C. Internet and Technical Data: browsing activity, device identifiers, page interactions, and referral data.
• D. Geolocation Data: approximate location based on your device or browser, including when you use address autocomplete.
• E. Financial and Employment Information: income, employment details, references, and data required for credit or financing.
• F. Document Images: photos or scans you upload, such as your driver's license and proof of insurance.
• G. Communications: messages you send us by form, email, text, or through our chat assistant, including chat transcripts and electronic signatures.
• H. Inferences: preferences or interests drawn from your interactions.

We do not knowingly collect information from individuals under 18.

3. How We Collect Information

We may collect information through:

• Forms and our online application, completed on our website or with a concierge
• Document uploads (driver's license, insurance card) and the electronic signature you provide on the application agreement
• Our chat assistant, including the name, phone, and email you enter and the conversation that follows
• Quote requests, appointment scheduling, and financing inquiries
• Phone calls, emails, text messages, and social media interactions
• Cookies, analytics tools, and web tracking technologies
• Third-party partners such as lenders, dealers, CRM platforms, service providers, and marketing tools
• Photos you voluntarily provide (for example, delivery photos)

4. How We Use Personal Information

Personal information may be used for:

• Sourcing vehicles, preparing quotes, and arranging leases, financing, and door-to-door delivery
• Processing your application, verifying your identity, and submitting credit applications to lenders
• Customer support and responding to inquiries, including through our chat assistant
• Sending updates, reminders, and marketing communications (with consent)
• Fraud prevention, security, and website functionality
• Analytics and improvements to our Services
• Compliance with legal and regulatory requirements
• Business operations such as audits or reporting
• Creating de-identified or aggregated data

5. How We Share Personal Information

We may share information with:

• Our concierge team and authorized personnel
• Lenders, banks, warranty companies, and financing partners
• Dealers and manufacturers when sourcing or delivering a vehicle
• CRM providers, email providers, marketing services, and advertising platforms
• Payment processors and technology service providers
• Government agencies or law enforcement when legally required
• Buyers or successors in a business transfer

Formula Auto Lease does not sell SMS opt-in consent or text-message phone numbers.

Some sharing may be considered a "sale" or "sharing" under California law. You may opt out (see Section 10).

6. Chat Assistant and Automated Tools

Our Site offers an automated chat assistant. To use it, you may be asked for your name, phone number, and email so a concierge can follow up. Conversations may be stored, emailed to our team, and reviewed to answer your questions and improve our Services.

The assistant and any quotes it shares provide general information only and are not financial, legal, or credit advice. Please do not enter full payment card numbers, Social Security numbers, or passwords into the chat.

7. Our Mobile App for Staff

Formula Auto Lease Admin is an internal iOS app used only by Formula Auto Lease employees. It is not a customer app: there is no public sign-up, and an account must be created for a staff member by the company before they can sign in.

Staff use the app to do the same work they do in our web admin: review credit applications, work leads and contacts, manage vehicle deals, and schedule appointments. The customer information they see through the app is the information already described in this Policy. Using the app does not cause us to collect anything additional from customers.

From the staff member using the app, we collect their account email address and name, the device identifier Apple issues for push notifications, and a device label so they can see and sign out their own devices.

• Push notifications: if a staff member turns them on, Apple issues a device token that we store against their account so we can alert them to a new lead, application, or booking. They can switch each notification off in the app, and turning notifications off in iOS Settings stops them entirely.
• No tracking or advertising: the app contains no advertising, no analytics SDK, and no third-party tracking. We do not track staff across other apps or websites, and we do not share app data with data brokers.
• Security: credit application data stays encrypted at rest on our servers. The app displays it over an encrypted connection and does not store it on the device.
• Access ends with employment: when a staff member leaves, their account is deactivated and their devices stop receiving data and notifications.

Customers do not need the app, and nothing in this section changes the rights described elsewhere in this Policy.

8. Cookies and Tracking Technologies

We use cookies, pixels, and similar tools for:

• Authentication and account access
• Analytics, such as Google Analytics and Cloudflare Web Analytics
• Maps and address autocomplete through the Google Maps Platform
• Marketing and remarketing
• Site personalization
• Security

You can adjust cookie settings through your browser. We honor Global Privacy Control (GPC) signals where required.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your data, including the documents you upload. No method of transmission over the internet is fully secure, and use of the Site is at your own risk.

If you use the Site outside the United States, you consent to your information being processed in the U.S.

10. Data Retention

We retain personal information only as long as necessary to:

• Complete and service your transactions
• Meet legal and regulatory requirements
• Support business operations
• Resolve disputes

Uploaded documents are kept only as long as needed to process your application and meet legal requirements. De-identified or aggregated data may be retained indefinitely.

11. Your California Privacy Rights (CCPA/CPRA)

Right to Know and Access

You may request disclosure of the personal information collected, the sources, the business purposes, the categories of sharing, and the specific data held about you.

Right to Delete

You may request deletion of your personal information, subject to legal exceptions.

Right to Correct

You may request correction of inaccurate personal data.

Right to Opt Out of Selling or Sharing

You may opt out by contacting us directly using the details in Section 11.

Right to Non-Discrimination

We will not deny services or offer different pricing because you exercised your rights.

Shine the Light

California residents may request details about third-party disclosures for marketing purposes during the prior year.

12. How to Submit a Privacy Request

You may submit requests by:

• Email: [email protected]
• Phone: (619) 626-2169 (San Diego) or (818) 836-8280 (Los Angeles)
• Mail: Formula Auto Lease, Privacy Request, 860 Jamacha Road, Suite #101, El Cajon, CA 92019

Verification is required before we process a request.

13. SMS and Text Messaging

If you provide your mobile number and opt in, you consent to receive text messages from Formula Auto Lease about your quote, application, and delivery.

• Message frequency varies (typically up to 4 messages per month)
• Message and data rates may apply
• Reply STOP to unsubscribe
• Reply HELP for help
• We do not sell SMS opt-in data

14. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the content or privacy practices of those websites.

15. Children's Privacy

Our Services are not intended for persons under the age of 18, and we do not knowingly collect their information.